What is a logo? 5 tips for brand logo with the most powerful impression
What is a logo? The logo is one of the main factors that helps customers identify and remember your brand. Because of that, all the famous brands in the world own impressive and unique logos that play an important role in promoting and developing product images. So what is the logo? What is the secret for the brand logo to make a strong impression on customers?
What is the Logo concept?
“Logo is a visual product, including images or words or a combination of images and text to help identify the brand.” Just like the slogan, Logo is not only a representative image of a company, an organization, a business, but also a message that its owner wants to convey to the community. Because of that, each logo has its own identity, there are differences and it is important to make a strong impression on consumers.
For example, when referring to Starbucks, you will remember the image of the “luxury” mermaid of the international cafe village or the old colonel with the famous brand of KFC chicken. The role of the logo in building logos not only makes sense for big businesses but small businesses, online shops or business websites should also create their own image of brand identity in the minds of customers. as well as corporate and personal symbols. Please refer to the following 5 tips to create a good and unique logo.
“Simple is eternal”
“Simple is the best” is a fact that no one can deny. Sometimes the extravagant designers pay great attention to drawing colorful patterns, adding elements to their logo and forgetting that the best logos are usually very simple logos. Most of the famous logo designs you know such as Apple, Nike, Coca Cola, Google … all have a very minimalistic logo. Simple design is easy to be effective by its easy remembering ability.
Of course, simplicity doesn’t mean you’re not creative. Simple but still expressing the personality of the brand and the message of the brand.
Because the logo is a bridge between consumers and brands, make sure to design your logo in accordance with the general message that the company wants to convey to customers.
LG’s logo is said to integrate the famous face image of Pac – Man. In the 1980s, Pac-Man was a popular video game in Japan and some Western countries. However, according to LG, the circle on the logo represents the world, the future, youth, humanity and technology, while the red and stylized design are like the smiling face symbol of customer friendliness.
Because the brand logo is forever related to your product. So when designing the logo, you have to pay attention to time, make sure the logo is not old but not obsolete. Avoid designing logos according to the trend because the trend is constantly changing
Impressive and unique
Customers access dozens of different websites every day, meaning they will meet dozens of different brands. If your logo is not outstanding, it will definitely disappear from the customer’s mind after the customer leaves. An impressive and unique logo will definitely be the highlight to help you stand out in the mess with competitors who work in the same field and thereby help you reach customers quickly.
Bridge with customers
Survey of customers to see how they feel about their logo and whether they really grasp the message of business transmission to customers or not with market research to create a difference special, unique bring your own “substance”, the invisible will leave a deep impression in customer memory. And when standing in front of a series of rival products in the same field, customers will tend to choose products they feel familiar from logo images.
So above is sharing what is the logo concept? As well as 5 Tips for brand logo to have a strong impression on customers. Using a logical and unique logo in your advertising strategy will help your brand build a reputation and increase customer reliability with your product. Not only helps the company increase profits but also creates a firm foothold in the hearts of customers. So, create your logo that expresses the soul and the voice of the brand, impressive enough for customers to look once and remember forever.
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